The foundation of the blend.
We tested every salt we could find. Baja Sea Salt was the
closest mineral match to Zamzam water of any natural salt on the
planet.
It has the lowest sodium content of any natural salt — which
surprises most people, because they assume all salt is sodium.
It has the highest naturally occurring magnesium and potassium.
And, according to the supplier's analysis, it carries 91 trace
minerals. Zamzam water carries a far broader spectrum. No other
salt comes close to that kind of mineral diversity.
But what makes Baja Sea Salt truly different is how it is
harvested. Most salts on the market — including many sold as
"sea salt" — come from dried-up seabeds. They are mined. They
pass through metal equipment. They are processed and refined
before they reach you.
Baja Sea Salt is harvested directly from the ocean off the coast
of Baja, Mexico. It is not mined. It does not pass through
metal. It is so unrefined and wet when it arrives that we have
to dry it ourselves before we can use it in the blend.
“It's so wet that we have to actually dry it. This is
something that we do — we have to dry the salt. It is so
unrefined and literally straight out of the ocean.”
— Abel · Zim Zam co-founder
That is the ingredient we chose to build on. The salt that is
closest to Zamzam. The one that still carries the ocean in it
when it arrives at our door.