Before Islam.
I have been fasting for most of my adult life. Not for religious reasons — not at first.
I was into peak performance. I wanted to know what my body could do if I stopped putting junk into it. So I started fasting. I started reading about minerals. I started making my own electrolyte mixes at home — weighing ingredients on a kitchen scale, adjusting ratios, testing how I felt after long fasts.
I was obsessing over things most people never think about. Sodium-to-potassium ratios. Calcium absorption. Magnesium forms. I tried every electrolyte product on the market. They were all too sweet, too artificial, too much. I kept going back to my own mixes because nothing else tasted like water.
That was the thing. I did not want a drink. I wanted water that worked harder.
Becoming Muslim.
When I became Muslim, fasting took on a different meaning. The practice I had been doing for my body became a practice I now did for my soul. Ramadan was not new to me physically. My body already knew how to fast. But spiritually, everything shifted.
I started learning about the traditions of the Prophet Muhammad, peace be upon him. I learned about Zamzam water — the well in Mecca that has flowed since the time of Ibrahim, peace be upon him. I learned that the Prophet called it the best water on Earth (narrated by al-Tabarani). That he said it was like food (Sahih Muslim, from Abu Dharr). That pilgrims have been drinking it for centuries.
But I did not yet know what was in it.
The comment that changed everything.
One day I was explaining my fasting electrolyte mix to a friend. I was going through the ingredients — the salt, the calcium, the magnesium, the potassium. The ratios I had dialed in over years of experimentation. How it tasted like clean water, not like a sports drink. How I could drink it all day without it getting heavy or sweet.
He listened. Then he said something I will never forget.
That sounds like Zamzam water. — Abel's friend
I had never thought about it that way. I went home and looked it up. I pulled the mineral analysis of Zamzam water from published studies and compared it to what I had been making.
The minerals matched.
It absolutely blew my mind. Everything I had been doing before Islam — the fasting, the electrolyte research, the mineral ratios — led me right back to it. To a well that has flowed for at least 1,450 recorded years — and by tradition since the time of Ibrahim, peace be upon him, some 4,000 years ago. To a water source whose mineral composition has stayed remarkably consistent across modern analyses.
I had spent years trying to engineer the perfect mineral water. And the perfect mineral water had been sitting in Mecca the entire time.
The gift.
I was not looking for a business idea. I want to be clear about that.
At the time, I was trying to sell t-shirts. I had been making du'a — praying — for a halal exit from my previous business. I wanted something clean. Something I could stand behind as a Muslim. Something that did not require me to compromise.
And then this fell into my lap.
This idea just essentially fell into my lap. And I view it as a gift from God. — Abel
I did not chase this. I did not sit down and brainstorm product ideas. I was just living my life, making my mixes, talking to a friend. And the connection appeared. I cannot take credit for that. I can only be grateful for it.
Meeting Saif.
The next piece came when I met Saif Qasrawi. Saif is an inorganic research chemist. His entire career is about understanding the composition of materials at the molecular level. He had been dreaming about creating a product connected to Zamzam water for ten years.
Ten years. And he had never thought of a mineral blend.
I'm a chemist myself and I should have been thinking minerals first… and I still didn't think about it. — Saif Qasrawi
When I told Saif what I had been making, he understood immediately. He saw the mineral data. He saw how the ratios lined up with Zamzam. And he brought something I did not have — the scientific rigor to take a homemade mix and turn it into a real product.
He sourced better ingredients. He found Baja Sea Salt, which has the closest mineral compound to Zamzam water of any natural salt on Earth. He refined the ratios. He chose forms of each mineral that the body can actually absorb — calcium citrate instead of calcium carbonate, magnesium glycinate instead of magnesium oxide.
We were not just matching the numbers on a chart. We were matching the intent.
Building it.
We went through three iterations. Each time, we made a batch and tested it. We ran side-by-side tastings, and people consistently preferred ours. One person said it tasted like glacier water.
We brought it to mosques. We sampled it at community events. A kid at a Suhoor fest tried it and his face lit up. That is when I knew we had something.
Not because a kid liked the taste — although he did. Because the product was doing what it was supposed to do. It was making water better without making it into something else. No sugar. No colors. No flavors. Just minerals. The way Zamzam water has always been.
Where this is going.
We do not run paid advertising. No Facebook ads. No Google ads. No money flowing to platforms that profit from the Muslim community without serving it.
Instead, every dollar that would have gone to an ad goes to the people who share the product. Regular affiliates earn a commission. Mosque affiliates earn more — because we add an extra percentage from our end as a direct contribution to the masjid.
We would rather fund your masjid than fund an ad on Instagram.
The long-term vision is bigger than selling mineral mix. We are building toward shipping Zim Zam packets to families in war-torn areas. The product is lightweight. It is shelf-stable. It ships for a dollar fifty. It is designed to keep people nourished when clean water is all they have.
That vision is not fully built yet. We are honest about that. But it is where we are headed.
This whole thing started with a guy making electrolyte mixes in his kitchen. It became something I could not have planned. I do not know where it ends. But I know it is not mine to keep. It is meant to be shared.
And I view it as a gift from God.